AU Small Finance Bank

Overview

AU Small Finance Bank (@UCXLQ_BjTqnq22t9t8idon2w) is a verified YouTube channel specializing in Finance, Investing & Business. With a growing community of 48,500 subscribers and more than 227,212,033 lifetime video views across 539 uploaded videos, the channel has established strong authority and organic search visibility for audiences in IN and global diaspora markets.

AU Small Finance Bank (AU SFB) is India’s largest Small Finance Bank, built on a strong legacy of trust, inclusion, and customer-first banking. Founded in 1996 by Mr. Sanjay Agarwal as a vehicle finance company, AU began with a mission to make formal finance accessible to underserved and unserved India. Since commencing banking operations in 2017, AU has become a benchmark in inclusive, responsible, and tech-led retail banking. Today, AU serves over 1.22 crore customers with solutions across savings, loans, credit cards, insurance, forex, investments and more. Driven by the values of Samajhdari, Imaandari & Zimmedari, AU remains committed to empowering Bharat through trusted, inclusive, and Forever Banking. Never share banking details/PIN/OTP on social media.

Content Focus & Audience Engagement

Operating within the competitive Finance, Investing & Business vertical, AU Small Finance Bank maintains an impressive lifetime view-to-subscriber ratio of 4684.8x, averaging 421,544 views per upload. This consistent engagement velocity reflects strong viewer retention, repeat watch sessions, and algorithmic discovery across YouTube Homepage recommendations, Suggested Videos, and YouTube Shorts feeds.

Why Brands & Media Buyers Partner with AU Small Finance Bank

• Verified Niche Authority: Dedicated audience focused on Finance, Investing & Business with high organic engagement.
• Proven Reach & Catalog Depth: 227,212,033 cumulative views across 539 published videos, providing durable evergreen discovery.
• Brand-Safe Sponsorship & Rights Infrastructure: Cataloged in the Choice Network Global Creator Directory with support for BrandConnect sponsorships and Content ID digital rights protection (80/20 creator-first revenue share model, subject to channel condition).