Oprah

Overview

Oprah (@UChFnGuCZ_Fb4DhbxRm9N9UQ) is a verified YouTube channel specializing in How-To, DIY & Tutorials. With a growing community of 1,070,000 subscribers and more than 297,264,363 lifetime video views across 1,146 uploaded videos, the channel has established strong authority and organic search visibility for audiences in US and global diaspora markets.

The Oprah Podcast is a weekly video podcast series featuring global media leader and philanthropist Oprah Winfrey as she hosts conversations around what matters most to people, available to view on her YouTube Channel, Prime Video, Amazon Music and wherever you get your podcasts. Oprah welcomes today’s foremost thought leaders, global newsmakers, best-selling authors, visionaries and cultural changemakers to explore timely themes and to help listeners on their journey to lead their best life. Special episodes of Oprah’s Book Club feature Oprah as she sits down with the author of her latest selection in front of a live audience. In its first year, The Oprah Podcast was named a winner by the Gracie Awards in Digital Media for Video Podcast Host and was nominated in four categories by the Ambies for Excellence in Podcasting and nominated for a Webby Award. The podcast is executive produced by Oprah Winfrey and Tara Montgomery, co- executive produced by Brian Piotrowicz and Brad Pavone.

Content Focus & Audience Engagement

Operating within the competitive How-To, DIY & Tutorials vertical, Oprah maintains an impressive lifetime view-to-subscriber ratio of 277.8x, averaging 259,393 views per upload. This consistent engagement velocity reflects strong viewer retention, repeat watch sessions, and algorithmic discovery across YouTube Homepage recommendations, Suggested Videos, and YouTube Shorts feeds.

Why Brands & Media Buyers Partner with Oprah

• Verified Niche Authority: Dedicated audience focused on How-To, DIY & Tutorials with high organic engagement.
• Proven Reach & Catalog Depth: 297,264,363 cumulative views across 1,146 published videos, providing durable evergreen discovery.
• Brand-Safe Sponsorship & Rights Infrastructure: Cataloged in the Choice Network Global Creator Directory with support for BrandConnect sponsorships and Content ID digital rights protection (80/20 creator-first revenue share model, subject to channel condition).