Financial Times

Overview

Financial Times (@UCoUxsWakJucWg46KW5RsvPw) is a verified YouTube channel specializing in How-To, DIY & Tutorials. With a growing community of 1,430,000 subscribers and more than 222,799,506 lifetime video views across 11,397 uploaded videos, the channel has established strong authority and organic search visibility for audiences in GB and global diaspora markets.

Interested in unbiased global news and want to make sense of a changing world? The Financial Times YouTube channel showcases the best of our visual journalism, going beyond the headlines to help you navigate the world’s new agenda. Our stories will inform and inspire you to lead the way in business and beyond, to rethink existing political and economic models and follow crucial trends. Join us and gain deeper insight into the news. Copyright The Financial Times Ltd 2019. FT and 'Financial Times' are trademarks of The Financial Times Ltd. Please do not copy or redistribute FT videos otherwise than in accordance with YouTube's Terms of Service. If you wish to purchase rights to syndicate FT videos, please contact syndication@ft.com.

Content Focus & Audience Engagement

Operating within the competitive How-To, DIY & Tutorials vertical, Financial Times maintains an impressive lifetime view-to-subscriber ratio of 155.8x, averaging 19,549 views per upload. This consistent engagement velocity reflects strong viewer retention, repeat watch sessions, and algorithmic discovery across YouTube Homepage recommendations, Suggested Videos, and YouTube Shorts feeds.

Why Brands & Media Buyers Partner with Financial Times

• Verified Niche Authority: Dedicated audience focused on How-To, DIY & Tutorials with high organic engagement.
• Proven Reach & Catalog Depth: 222,799,506 cumulative views across 11,397 published videos, providing durable evergreen discovery.
• Brand-Safe Sponsorship & Rights Infrastructure: Cataloged in the Choice Network Global Creator Directory with support for BrandConnect sponsorships and Content ID digital rights protection (80/20 creator-first revenue share model, subject to channel condition).